SIMS White Friday is an exclusive promotional event organized by SIMS Nigeria Limited. Unlike traditional Black Friday sales, which originated outside Nigeria, White Friday is a unique initiative tailored specifically for Nigerian consumers. This shopping event takes place at all SIMS Digital Centres nationwide, offering exciting deals and discounts on a wide range of consumer electronics and home appliances.
The Concept Behind White Friday
Black Friday has long been a global shopping event, typically occurring toward the end of each year. However, SIMS Nigeria Limited recognized the need for a similar yet culturally inclusive event at the beginning of the year. Not everyone identifies with Black Friday due to cultural or religious reasons, which sometimes limits participation.
To bridge this gap, SIMS Nigeria introduced White Friday—a shopping experience designed to be neutral, inclusive, and relatable for everyone in Nigeria. White Friday eliminates cultural and religious barriers, making it an attractive event for all shoppers, regardless of their background.
How Does White Friday Differ from Black Friday?
While Black Friday is widely recognized worldwide, the White Friday is unique to SIMS Nigeria Limited. The concept is tailored to the Nigerian market, ensuring that everyone can participate without concerns about cultural or religious affiliations. Though similar events may take place in other parts of the world, SIMS White Friday is distinct in its mission to create an inclusive and welcoming shopping experience.

Where and When Does White Friday Take Place?
White Friday happens exclusively at SIMS Digital Centres across Nigeria. This promotional period allows customers to enjoy fantastic offers on high-quality electronic products, ensuring they get the best value for their money.
Why You Should Participate in White Friday
- Exclusive Deals: Shoppers can access special discounts on a wide range of electronics and appliances.
- Cultural Inclusivity: Unlike Black Friday, White Friday is designed to be neutral and inclusive for all.
- Convenient Timing: Taking place at the start of the year, it provides an excellent opportunity for customers to purchase essential electronics at great prices.
Final Thoughts
SIMS White Friday is more than just a shopping event—it’s a celebration of inclusivity, great deals, and a fresh start to the year. By participating in this one-of-a-kind promotion, customers can enjoy unbeatable prices while experiencing a shopping event that aligns with their values and preferences. Visit any SIMS Digital Centre nationwide or shop online during the White Friday period and take advantage of this unique opportunity!